WE ARE
ABNORMAL
A Swedish beverage brand with a fairly low tolerance for ordinary.
ABNORMAL was built from a simple idea: energy drinks don’t have to feel so predictable.
We wanted to create something with more attitude, sharper flavours and a little less respect for how things are “supposed” to be done. Not complicated. Not over-explained. Just a drink brand with its own way of moving.
We’re not here to reinvent the wheel.
We make energy drinks.
We just make them our way.
Cold, sharp and not trying too hard to behave.
MADE IN SWEDEN
We like bold design, sharp flavours and ideas that maybe shouldn’t work, but do.
ABNORMAL is for people who don’t really care about doing things the normal way. Not to prove a point. Just because normal gets boring pretty fast.
Bad at being ordinary.
That’s pretty much it.
